This conference aims at enhancing the capability of an organization to respond to the instances where normally the businesses cease to operate or requires time to bring it self back into operations.

There are a number of instances where only a small income generating unit ceases to operate because of lack of control or absence of a safeguard. This reduces the income stream of the business and if the situation persists, it may not only effect the core financial side of the business but also penetrate into and damage the non-financial side of the organization and the reputational loss can never be recovered.

As repeat business is often the back bone of every business, a reputational loss reduces this demand and the income stream falls below par. If the  organization does not take preventive measures to avoid recurrence of the same weakness, it loses out on vital customer loyalty and sustainable market presence.